Melissa Harbers
Leveraging Experience Across Industries to Produce Results
It's no secret that the most successful marketers have a variety of experiences in different industries. Experience in multiple...
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Melissa Harbers
Dec 12, 20222 min
Buying Decisions Are Driven By Science
As a business owner, you might think that when people decide to buy your products, the decision is based on logic and facts. However, in...
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Melissa Harbers
Nov 11, 20223 min
How Your DNA Can Be the Key to Unlocking Your Healthiest Self
This is an industry specific blog post. Conventional wisdom tells us that we are a product of our environment and lifestyle choices. But...
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Melissa Harbers
Nov 8, 20223 min
A chicken sandwich can teach us a lot about branding.
In today's business landscape, branding is everything. And while you might not think that a chicken sandwich can teach us much about...
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Melissa Harbers
Nov 2, 20223 min
Hemorrhaging marketing spend with your SEM?
SEM, or search engine marketing, is a form of online marketing that focuses on increasing visibility in search engine results pages...
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Melissa Harbers
Nov 2, 20223 min
Victoria's Secret Developed the Ultimate Buyer's Persona
In fashion, few brands are more iconic than Victoria's Secret. For over 50 years, the company has been dressing women in beautiful...
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Melissa Harbers
Nov 2, 20222 min
Developing a Buyer's Persona Can Reduce Marketing Costs
In today's competitive marketplace, ensuring you're marketing your product or service to the right people is more important than ever....
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Melissa Harbers
Nov 2, 20223 min
The Biggest Waste of Marketing Dollars
Like most business owners, you're always looking for ways to save money and increase profits. One place you may not have thought to look...
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Melissa Harbers
Nov 1, 20223 min
Your brand voice is already talking. Do you like what it is saying?
Your company's brand voice is already out there - whether you realize it or not. Every time customers interact with your business, they...
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