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Victoria's Secret Developed the Ultimate Buyer's Persona
In fashion, few brands are more iconic than Victoria's Secret. For over 50 years, the company has been dressing women in beautiful...
Melissa Harbers
Nov 2, 20223 min read
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Developing a Buyer's Persona Can Reduce Marketing Costs
In today's competitive marketplace, ensuring you're marketing your product or service to the right people is more important than ever....
Melissa Harbers
Nov 2, 20222 min read
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The Biggest Waste of Marketing Dollars
Like most business owners, you're always looking for ways to save money and increase profits. One place you may not have thought to look...
Melissa Harbers
Nov 2, 20223 min read
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Your brand voice is already talking. Do you like what it is saying?
Your company's brand voice is already out there - whether you realize it or not. Every time customers interact with your business, they...
Melissa Harbers
Nov 1, 20223 min read
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